New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. Hatten’s Seventh Edition of Small Business Management equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business.
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